The challenges before RIM are as big as any faced by a smartphone maker in the past decade. It needs to launch a brand new platform months (most would say years) later than it should have. It needs to find a way to transition its users and developers away from an outdated OS to one that is still unproven and mostly under wraps. It needs to ensure access to a full ecosystem of apps, music, movies, and content on its new platform. It needs to find a way to keep its traditional base of users (enterprise, in this case) in the face of increasingly stiff competition. It needs to find ways to keep even its most loyal customers in the face of bigger competition. It needs to reinvent a corporate culture that has too long been too insulated in the fastness of Waterloo, Ontario. It frankly needs to decide whether to keep its executive team or jettison them for fresh blood. It even needs to decide whether or not to try to stay an independent company or sell itself to one of many rumored suitors.