thedeplorableword by Tom Martin

It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.

  1. grapedrinkseventy reblogged this from deplorableword
  2. woody reblogged this from inky and added:
    this is SO worth noting! have it be an opt-in-account! however, they fail to talk about how they would go about getting...
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  9. davidmaddox reblogged this from soupsoup and added:
    UNBELIEVABLE. Its crazy but absolutely true - every little bit matters with web design. I can’t tell you how many blogs...
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